Building a single-person company in public, pt. 1.

You may have seen my "job searching in public" posts. This is the next arc.

I'll post about the first-time things I'm doing. Figuring out the business model, giving product demos, making product videos, drafting contracts, applying to incubators, raising.

Why post about all this?

Well, most of my friends come from Big Tech, so they can't help much here. I'm hoping to meet people on the same journey.

For this post, here's the high level picture of what I'm doing.

I sell 2 products: Hosted Isomux is D2C, and Isomux Enterprise is B2B.

Hosted Isomux: Starting at $9/month, you get your own VPS with Isomux already installed. Your own 24/7 multiplayer, multi-device, multi-provider setup, without touching a terminal.

Without having done any promo, it's at 7 customers and $73 MRR.

Isomux Enterprise: companies self-host Isomux and license it for $25/month/seat.

That's the real business. The pitch is that it'll help all your employees benefit from agents, not just your engineers.

The highlight so far: a director at a very large company saw the demo video and asked for a call right away. That's the first time I felt real pull. Call's soon. Wish me luck.

I'm also talking to a second company. In both cases, an employee saw my building-in-public posts, checked out Isomux, and championed it internally.

My priority is closing those. That would give me the validation to reach out to more companies, and maybe get into YC or Speedrun, or raise an angel round.

D2C product: isomux.app
B2B product: isomux.com/enterprise
Product demo: www.youtube.com/watch?v=9aEKLyScoac